Integritetspolicy

Last updated: August 29, 2026

Altrenas operates this store and website, including all related information, content, features, tools, products, and services to provide you as a customer with a personalized shopping experience ("the Services"). Altrenas is powered by Shopify, which enables us to provide the Services to you. This privacy policy describes how we collect, use, and disclose your personal data when you visit, use, or make a purchase or other transaction through the Services or otherwise communicate with us. If there is a conflict between our terms of use and this privacy policy, this privacy policy shall take precedence with respect to the collection, processing, and disclosure of your personal data.

Please read this privacy policy carefully. By using and accessing any of the Services, you confirm that you have read this privacy policy and understand how your data is collected, used, and disclosed as described in this privacy policy.

Personal Data We Collect or Process

When we use the term "personal data," we refer to information that identifies or can reasonably be linked to you or any other person. Personal data does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you. We may collect or process the following categories of personal data, including inferences drawn from such personal data, depending on how you interact with the Services, where you reside, and to the extent permitted or required by applicable law:

• Contact information including name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card number, debit card number, and financial account number, payment card information, financial account information, transaction details, payment method information, payment confirmations, and other payment details.
• Account information including username, password, security questions, preferences, and settings.
• Transaction information including the items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel, as well as your previous transactions.
• Communications with us including the information you provide in your communications with us, for example when you submit a customer support request.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of Personal Data

We may collect personal data from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal data;
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers, including when we engage them to enable certain technology and when they collect or process your personal data on our behalf;
• From our partners or other third parties.

How We Use Your Personal Data

Depending on how you interact with us or which of our Services you use, we may use personal data for the following purposes:

• Providing, personalizing, and improving the Services. We use your personal data to provide the Services, including to fulfill our agreement with you, process your payments, distribute your orders, remember your preferences and items you are interested in, send you messages related to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange delivery, facilitate returns and exchanges, enable you to post reviews, and to create a personalized shopping experience for you, for example by recommending products related to your purchases. This may include using your personal data to better personalize and improve the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing, advertising, and promotional messages via email, SMS, or post, and to display online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activity on the Services.
• Security and fraud prevention. We use your personal data to verify your account, to provide a secure payment and shopping experience, to detect, investigate, or take action against potential fraudulent, illegal, unsafe, or harmful activity, to protect public safety, and to secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else.
• Communicating with you. We use your personal data to provide you with customer support, respond to your inquiries, provide effective services, and maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable legislation or respond to valid legal proceedings, including inquiries from law enforcement or governmental bodies, to investigate or participate in civil proceedings, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Data

Under certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this privacy policy. Such circumstances may include:

• To Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, distribution, and shipping).
• To payment providers, including Klarna, who process your personal data in connection with payment and purchases. Klarna's processing of your personal data is carried out in accordance with Klarna's own privacy policy.
• To business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across various merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy notices. Depending on where you reside, you may have the right to request that we do not share information about you in order to show you targeted advertising and marketing based on your online activity across various merchants and websites.
• When you direct us to or otherwise consent to our disclosure of certain information to third parties, for example to send products to you or through your use of social media widgets or login integrations.
• To our subsidiaries or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to fulfill applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of use or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are provided by Shopify, which collects and processes personal data about your access to and use of the Services for the purpose of providing and improving the Services for you. Information you provide to the Services will be transferred to and shared with Shopify and third parties that may be located in countries other than the country in which you reside, for the purpose of providing and improving the Services for you. In addition, to protect, develop, and improve our business, we use certain advanced features from Shopify that contain data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal data collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for the processing of your personal data, including for responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and what rights you have, you can visit Shopify's consumer privacy policy. Depending on where you reside, you may exercise certain rights regarding your personal data here. Link to Shopify's privacy portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information found on those websites. Information you provide on public or semi-public platforms, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms without restrictions on the use of such information by us or by third parties. Our inclusion of such links does not in itself imply any endorsement of the content on such platforms or of their owners or operators, except as stated in the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect any personal data about children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided their personal data to us, you may contact us using the contact details below to request its deletion. As of the effective date of this privacy policy, we have no knowledge that we "share" or "sell" (as defined by applicable law) personal data of persons under 16 years of age.

Security and Storage of Your Data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, information you send to us may be insecure during transmission. We recommend that you do not use insecure channels to send sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need the data to maintain your account, provide services, fulfill legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you reside, you may have some or all of the rights set out below in relation to your personal data. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request in accordance with the law.

• Right of access/information. You may have the right to request access to the personal data we hold about you.
• Right to erasure. You may have the right to request that we delete the personal data we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to portability. You may have the right to receive a copy of the personal data we hold about you and request that we transfer it to a third party, under certain circumstances and with certain exceptions.
• Managing communication preferences. We may send promotional emails to you, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send non-promotional emails, such as those about your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, and subject to exceptions and limitations under local legislation, you may exercise the following rights in addition to those set out above:

• Objection to processing and restriction of processing. You may have the right to request that we cease or restrict our processing of personal data for certain purposes.
• Withdrawal of consent. Where we rely on your consent to process your personal data, you have the right to withdraw that consent. If you withdraw your consent, this does not affect the lawfulness of the processing carried out with your consent before it was withdrawn.

You may exercise any of these rights where indicated in the Services or by contacting us using the contact details below. For more information about how Shopify uses your personal data and what rights you have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, in accordance with applicable legislation. In accordance with applicable laws, you may designate an authorized agent who may request the exercise of your rights on your behalf. Before we accept such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request within the time required by applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the contact details below or by filing a complaint with your local data protection authority. For EEA countries, you can find a list of responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store, and process your personal data outside the country in which you reside.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we will use recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent agreements issued by the relevant competent authority in the United Kingdom, where applicable, unless the data transfer is to a country that has been determined to offer an adequate level of protection.

Changes to This Privacy Policy

We may update this privacy policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on this website, update the "Last updated" date, and notify you in accordance with applicable legislation.

Contact

If you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any of your rights, please call +44 73 7646 7428 or email us at info@altrenas.com, or contact us at 167-169 Great Portland Street, London W1W 5PF, United Kingdom. In accordance with applicable data protection laws, we are the data controller for your personal data.